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RT @CoffeeCSA: A #coffee #CSA brings java to your door - ContraCostaTimes.com http://t.co/uuT65vS
RT @CoffeeCSA: A #coffee #CSA brings java to your door - ContraCostaTimes.com http://t.co/uuT65vS
don’t look now but thats your cup of coffee biting you in the ass…
Smuckers has announced an 11% increase for some of its brands including Folgers, its largest increase in a year. This on the heals of Kraft Foods increasing the price of their Maxwell House brand 22% in March.
Now I know what you are thinking, “I don’t drink that Folgers crap..! This won’t affect me.”
Really, think again. These are considered “the cheaper” brands of coffee. If the costs of these products are going up what do you think will happen to Peet’s, Seattle’s Best, and Starbucks or your favorite artisan brand?
(Source: reuters.com)
Now this is “Old School”
Increase Sales in Difficult Times
Hospitality Magazine has some recommendations for those looking to not only survive but increase their sales at a time when coffee prices are beginning to skyrocket. No doubt, the increasing costs will be passed on to the customers. So how does a coffee cart owner or a small cafe, get by when their customers are looking to keep some cash in their wallets?
The simplest answer is to know your customer and what they want. This is true in all types of business but it is especially true in coffee shops where people are not only looking for great tasting coffee at a reasonable price but also a place where they get great service and feel comfortable in.
Note to Starbucks: this applies to you as well….
(Source: hospitalitymagazine.com.au)
